Regional Wholesale Manager

Nouria is a multi-generational, family-owned business specializing in fuel distribution, convenience retail, and car wash operations. We proudly operate over 300 company-owned locations across the East Coast and are ranked among the top 30 largest convenience store chains in the nation. Our wholesale division supplies both branded and unbranded fuel to hundreds of sites, partnering with eight major oil brands to serve a diverse network of customers throughout the region.

Nouria is seeking a Wholesale Sales Representative to join our expanding Wholesale Fuels Division. In this key growth role, you will be responsible for driving new business development across both branded and unbranded fuel channels, helping to strengthen Nouria’s position as one of the leading independent fuel distributors in the Northeast market. The candidate will proactively identify, qualify, and secure new dealer relationships, working with independent station owners, commercial accounts, and regional operators to structure competitive long-term supply agreements that align with Nouria’s strategic objectives. This position requires a blend of relationship management, market intelligence, and negotiation skills to effectively represent Nouria’s value proposition — offering reliable supply, competitive pricing, and strong brand programs. As the face of Nouria’s wholesale growth initiative, you will play a critical role in expanding our market footprint, supporting brand conversions, and contributing directly to the company’s continued expansion across new geographies.

Key Responsibilities

• Identify, prospect, and secure new wholesale fuel customers within target regions.

• Develop and execute strategic sales plans to grow both branded (e.g., Shell, Citgo, Marathon, Sunoco) and unbranded fuel portfolios

• Conduct market research to identify competitive opportunities and dealer prospects.

• Generate qualified leads through cold calls, referrals, networking, and trade show participation.

• Serve as the primary liaison for assigned customers, ensuring a seamless onboarding process from initial contact to contract execution.

• Collaborate with internal departments—supply, dispatch, credit, and legal—to finalize product supply agreements and ensure compliance.

• Maintain ongoing relationships to maximize retention and volume growth.

• Prepare and present proposals, supply agreements, and renewal terms.

• Provide weekly updates to management on performance metrics, market activity, and competitive insights.

Education/Experience/Skill Requirements:

• 3–5 years of experience in fuel sales, petroleum distribution, or energy marketing (preferred).

• Knowledge of branded and unbranded fuel supply chains, rack pricing, allocations, and hauler relationships.

• Proven success in new business development, negotiation, and long-term account management. • Microsoft Office Suite Experience

• Ability to travel regionally as required